The same is done with POW tactics. I remember when people began selling the coping mechanisms in the 80s as a form of "superior coping". The truth is what was pointed out in the article. The tactics are appropriate for the setting they are used in. You can't transfer everything to the 3D world, monetize it, and call it winning. Many things get lost in translation with that strategy without diving deeper. We just end up with a bunch of robots buying soy latte's and doing yoga. But no substantial changes to anything other than the bottom line of the company's people flock to in order to purchase their superior spirituality gear.